Welcome to our consultation website
Perseus Land & Developments are bringing forward plans for a much needed 73-bedroom residential care home, to meet the needs of the local ageing population, on land at Redlands Farm Avenue. The care home would be operated by Oakland Care.
The Vision
The vision seeks to deliver a much needed 73-bedroom residential care home scheme (C2 use class), including communal spaces, nature rich landscaping and sun orientated gardens to create a high-quality, welcoming home that prioritises residents’ wellbeing.
The need
There is an ageing population in the borough with the number of people over 65 expected to increase by 66% by 2029, bringing with it the need for housing that meets these changing needs. This is identified in the Basingstoke and Deane Local plan (2011-2029) which states that supporting this demographic and bringing forward the right homes to support them is a key priority. This includes independent living, sheltered housing, Extra Care accommodation and care homes.
Using industry recognised data set Carterwood Analytics we have identified a shortfall of over 362 C2 wetroom care home bed spaces to cater for the needs of the community on a 5 mile catchment, whilst looking at Basingstoke and Deane we have identified a shortfall of 746 care home bed spaces.
Site context
The site is former agricultural land currently laid with grass which is allocated for development in the local plan. The site is situated within an emerging residential context, immediately neighbouring recent and planned housing developments. The site is directly north and adjacent to the Bellway Homes Redlands development Phases 1 and 2, which is made up of 207 homes, and the 350-home Miller Homes proposal immediately north east of the site which obtained a resolution to grant planning in April 2025. To the west lies Sherfield Park, another residential community, positioning the site at the heart of a wider residential context.
Site Location Plan (click to enlarge)
About Perseus Land & Developments
Perseus Land & Developments is a developer of bespoke residential accommodation for older people with both emerging and acute care needs.
About Oakland Care
Oakland Care has a track record in developing and operating market-leading elderly care homes in the wider South East area of England. Our care homes offer luxurious, comfortable living that promotes individuality. We focus on delivering the highest standards of care in a five-star environment along with a fulfilling activities programme to offer exceptional resident experiences.
We leverage our long-standing experience to develop and operate new care homes that are designed around the needs of our residents. We truly value taking the time to get to know and understand all individuals staying with us. In doing so we tailor how we support their lifestyle and care requirements, while maintaining their independence and dignity and delivering personalised care plans by our fully trained staff.
Our care homes offer bespoke, tailored care packages for those requiring residential, nursing, memory and respite care. Facilities in each of our care homes typically include private en-suite rooms, bistros, lounges, communal cinema rooms, hair salons and lots more.